Privacy Policy

Last updated 3 October 2026.

Silvera Beauty is a sole proprietorship operated by Jessenia Silvera in Leominster, Massachusetts ("we", "us"). This policy explains what we do with information you give us through silvera.beauty and when you book a treatment. It is written to be read, not to be impressive.

What we collect

• What you type into a form. Your name, and whichever of a phone number or email address you choose to give us; the service, place, date and time you asked for; your payment preference; and anything you write in the notes field.
• Health-adjacent details you choose to share. Skin concerns, allergies, pregnancy, medications — only what you tell us, because we need it to treat you safely. Please do not send more than that.
• Consent choices. Whether you asked for a text reminder, whether you asked us to set up an account, and whether you opted in to occasional emails.
• Ordinary request data. Our host records standard web log information (IP address, time, page, browser) for security and to stop spam. We do not run advertising trackers, analytics cookies or social media pixels on this site.

What we do with it

• Confirm, prepare for and carry out your appointment, and contact you about it.
• Keep a treatment record so the next appointment is better than the last.
• Send a reminder, if you asked for one.
• Send occasional offers, only if you ticked that box. One click unsubscribes, and asking us by email works just as well.
• Take payment, and keep the records a business is required to keep.

We do not sell your information, rent it, trade it, or share it for anyone else's advertising. Ever.

Who else handles it

Only the services that make the business run, and only to the extent they must:

• Cloudflare — hosts this website and serves the forms.
• SMTP2GO and our mail provider — deliver the email your form sends to us, and our replies to you.
• Stripe — processes card payments when you prepay or pay in person. Card numbers go to Stripe, never to us; we see only the last four digits and whether the payment worked.
• Our scheduling and account system at app.silvera.beauty, run on our own infrastructure, which holds your appointments, your consent choices and your billing history.

Text messages

If you ask for a reminder we will send one message before your appointment, plus the occasional reply when you message us. Reply STOP at any time and the reminders end; that does not cancel your appointment. Message and data rates may apply.

How long we keep it

Treatment records and appointment history are kept while you are a client and for seven years afterwards, which is the horizon tax and insurance records need. Marketing consent is kept until you withdraw it. A form submission that never turns into an appointment is deleted within twelve months.

Your choices

Write to [email protected] and you can:

• ask for a copy of what we hold about you;
• correct anything that is wrong;
• have your records deleted, except what we must keep for tax or insurance;
• withdraw consent for reminders or marketing;
• ask us to stop contacting you altogether.

When the booking app is live these controls also live in your profile, so you can change a password, turn on two‑factor authentication, opt out of marketing and download or delete your data yourself.

Children

Clients under 18 need a parent or guardian to book and to be present for the consultation. We do not knowingly collect information from children under 13.

Security

The site is served over HTTPS. Form submissions travel encrypted to our mailbox. Appointment and billing records sit behind authentication on infrastructure we control. No system is perfect, and we will tell you promptly if something affecting you goes wrong.

Changes

If this policy changes materially we will post the new version here with a new date, and — if it affects how we contact you — say so by email.

Contact

Silvera Beauty · Leominster, MA 01453
[email protected] · [email protected]